The history of the company goes back to 1909 when August Horch founded the company and named it Audi, a Latin translation of his own name.
|THE LOGO HISTORY OF AUDI|
The current logo was released in 2009 and show an improved version of the three dimensional aspect of the rings and a new and modern typeface for the Audi text.
Due to the increased recognition of the brand, Audi minimized the use of the actual text in the logo to push forward the “four rings” emblem, allowing the symbol to appear in some cases even without the Audi text, with an emphasis on the heritage and an increased flexibility. That is what a great brand can do